King Promo Hits Cinépolis Cinemas in 41 Cities as Shah Rukh Khan Film Builds to Christmas Release

The Christmas 2026 screen race is already playing out inside cinemas. Cinépolis India has announced a collaboration with Red Chillies Entertainment for King, under which a co-branded movie promo of Shah Rukh Khan’s film plays at Cinépolis cinemas, carrying a message from the star about FOOVIES, the Cinépolis platform that brings food and movies together. The promo goes up across Cinépolis cinemas in 41 cities from Wednesday, November 5, in the run-up to the film’s release on December 24, 2026.

King is directed by Siddharth Anand and produced by Red Chillies Entertainment and Marflix Pictures. Shah Rukh Khan leads a cast that includes Deepika Padukone, Abhishek Bachchan and Suhana Khan, and the film arrives in Christmas week — the most contested release window of the year, with rival big-ticket films already circling the same dates. The promo push follows a busy few days for the film’s campaign: Shah Rukh Khan marked his 61st birthday on November 2 by releasing Tu Mil Jaaye, the first song from the film, alongside its teaser, keeping King firmly in the news cycle seven weeks before release.

The 41-city footprint is the detail that matters. A co-branded in-cinema promo is not a trailer drop or a social-media teaser — it is a message delivered to people who are already inside a cinema, at the exact moment they are deciding what to watch next. For Cinépolis, it ties its FOOVIES food-and-movies platform to the biggest star in Indian cinema; for Red Chillies, it buys seven weeks of unavoidable visibility in front of the most valuable audience there is — people who already go to the movies.

Here is the Filmverse take: King does not need awareness — it has had it since the first poster — but it does need to win the Christmas weekend, and that is a ground war as much as an air war. A promo running in 41 cities from today turns every Cinépolis visit between now and December 24 into a King reminder, and that kind of slow, unavoidable drumbeat is exactly how a big Christmas release builds the sense of inevitability it needs. The question now is which rival blinks first in the Christmas race — and whether King can hold its date alone at the top.

Sources: National Biz News, Red Chillies Entertainment.