The competition for screen space between Rocky Aur Rani Kii Prem Kahaani, Gadar 2, and OMG 2 is heating up, with Karan Johar stepping in to secure the screens.

Last updated on February 18th, 2024 at 06:58 am

The battle for screen distribution between “Rocky Aur Rani Kii Prem Kahaani,” “Gadar 2,” and “OMG 2” is escalating, prompting Karan Johar to intervene and secure screens for his film. Sunny Deol’s comeback as Tara Singh has taken the industry by surprise, with the movie experiencing a surge in advance bookings. While this brings joy to the industry, Karan Johar and Viacom 18 have cause for concern. According to a trade source, “Rocky Aur Rani Kii Prem Kahaani” is performing well in national multiplex chains. However, due to the overwhelming response to advance bookings for “Gadar 2,” major multiplexes are considering replacing “Rocky Aur Rani Kii Prem Kahaani” with “Gadar 2” during prime time shows starting this Friday.

Dharma Productions had expected to keep 40 percent of the show count during the Independence Day week. However, the current capacity of the multiplexes only allows for a maximum allocation of 20 percent for Rocky Aur Rani Kii Prem Kahaani. This situation has sparked a dispute between Viacom 18 and the national multiplex chains. Viacom 18 believes that the multiplexes are being unfair by giving a significant portion of the showcasing to Gadar 2, especially since their own film is performing well. To address this issue, Karan Johar has personally reached out to the heads of the multiplexes and is working towards a resolution for the showcasing of his directorial project, according to a trade source.

The distribution team for Gadar 2 is unhappy with this development. Zee Studios and Sunny Deol are concerned that their film has already been affected by OMG 2. The anticipation for Gadar is immense and Rocky Aur Rani Kii Prem Kahaani has been given a clear two weeks to perform. They want to secure the majority of the showings because they anticipate capacity issues over the weekend. Zee is taking a proactive approach to secure more promotion and believes that Viacom 18 needs to figure out how to promote their two films – OMG 2 and Rocky Aur Rani Kii Prem Kahaani – without overshadowing a third-party film, according to an insider source.

Currently, Viacom is not willing to compromise on promoting OMG 2 over Rocky Aur Rani, which means Karan can only negotiate for better deals from cinemas by relinquishing some prime time showings for Gadar 2. The reason for not compromising on OMG 2 is due to its already limited release. The competition between Rocky Rani, Gadar 2, and OMG 2 is becoming more intense. All attention is now focused on the promotion and showcasing of these films.